We have had the screenings but it was finally time for the premier of the eagerly anticipated Justin Bieber “Never Say Never”.
The red carpet was filled with stars who donned their purple 3D glasses to be able to view the film at the premiers held in Los Angeles at the “Nokia Theater”.
Some of the stars following the purple theme of the evening included Selema Gomez, the rumoured girlfriend of Bieber but it was a family affair for Miley Cyrus who was accompanied by her mother and sister while the Smith clan followed suit with Jaden, Willow and their famous parents coming en mass to the premier.
Other famous parents brought their children to the premier including P. Diddy, former “Spice Girl” Mel B and Usher.
Justin Bieber also had his mother with him, Pattie Mallette. She said: “I don't think you ever get used to something like this. It's mass hysteria at times. But it's amazing. It's a big adventure.”
Justin said: “I'm just impressed that so many people are here and they are all here for me and it's really incredible.”
The film charts the rise and rise of the Canadian singer and the phenomenon of the Justin Bieber brand which has taken the teen world by storm, using footage from a concert at Madison Square Garden sprinkled with interviews with friends, family members, producers and bodyguards.
For any no believers in Justin Bieber the footage of him as a 12 year old singing outside the Avon Theater in Stratford, Ontario, will perhaps change your mind.
The most interesting part of the rise of Justin Bieber is that he didn't start, as many teen sensations do, on a Disney show or anything similar.
This really is a fairytale story of a boy who posted home videos of himself on YouTube and attracted the attention of talent manager Scooter Braun which then led to Usher being made his mentor in the music world.
“Never Say Never” is sure to be the next step in Bieber fever with the star predicted to be setting hearts racing in the UK on February 16 at the O2 Cineworld in London.
Bieber said of his upcoming trip to the UK: “I lover the Indian food. The Indian food in London is the best!”
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